Facebook prompts iOS 14.5 users to enable tracking
Apple With the release of iOS 14.5, Apple has implemented a new feature that requires apps to ask for permission to track users’ activity across other apps and websites. This means that when you open an app on your iOS device that has not been granted tracking permission, you may see a prompt asking you to enable tracking. This is a change from the previous behavior, where apps were able to track users’ activity by default.
Facebook has been vocal in its opposition to this change, as it relies heavily on tracking to target ads and personalize user experiences. In response to the iOS 14.5 update, Facebook has started showing prompts to users asking them to enable tracking. The prompts may appear as pop-ups or banners within the app, or as notifications on the user’s device.
It is up to the user to decide whether or not to enable tracking. If you do not want to be tracked, you can choose to decline the prompt and continue using the app without allowing tracking. On the other hand, if you do choose to enable tracking, your activity within the app and on other apps and websites may be used by the app to personalize your experience and show you targeted ads.