Google’s about to make a change that’s going to make traditional SEO completely useless this change can have absolutely disastrous effects on your business’s ability to be found get clients and make money and if you’re not ready for it you’re going to lose out to the competitor who is prepared to Pivot but don’t worry I’m going to show you why traditional SEO is a complete waste of time in 2024 the new strategy that’s replacing it and the easy way you can get started.
Toward massive results that SEO could never deliver but to understand the new opportunity headed our way we need to look at the big problem that seo always had when I started back in 2010 SEO was a little bit easier you know I was able to create a pretty barebones website for my business without a bunch of blog posts or anything like that and because it was easy to reach out to other blog owners and get them to agree to me writing a guest article for them they’d give me backlinks and I was able to get to.
Number one in Google for web developer or design is a great mission accomplished right well not so fast most businesses approach ranking number one in Google as the goal itself but it’s really only useful when it leads to making more sales right so clients would find me on Google and they’d schedule a consult call but when I was on those calls I was still a stranger to these people and I had to sell my off to get their business and being a better web developer and designer than a salesperson I lost a lot more of those jobs than I won.
How I fixed my sales problem but the point is even when SEO was easy it still only solved half the problem and as time went on more businesses started flooding the internet with tons of SEO content back links got harder and harder to get and the whole process of SEO just got a lot more intense fast forward to 2024 and there’s a new challenged SEO and that’s AI it’s like a new powerful gardening tool meant to make our work easier but it’s also accidentally pulling up some good plants along with.
The Wheats and it’s those unintended consequences that are really shaking things up so before we get to the way around this let’s just unpack the three main reasons why AI while helpful is making SEO way less effective for small businesses first you know all those helpful articles they tell you to write for SEO that are meant to answer people’s questions well AI is just going to be answering those instead you know people have already started going straight to ChatGPT to get quick answers to their questions rather than Googling them and in response Google is now rolling out their own AI search feature that they’re calling search generative experience and that’s just going to answer people’s questions itself imagine searching for best chocolate chip cookie recipes recipe and getting an AI generated answer along with some follow-up questions to narrow down your search and this is being rolled out as we speak I would expect it to be available for everyone and pretty much answering every major search Midway through 2024.
The next reason is tools like ChatGPT have made it incredibly easy for everyone to create SEO content at scale which means everyone is doing it pumping out articles faster crowding the internet with content like never before it’s like everyone’s suddenly got the same megaphone and they’re all just shouting over each other so if you want to stand out you’ll have to yell even louder than your competition and the third way that AI is killing SEO is it is actively destroying your ability to get backlinks if you don’t know.
Backlinks are those links from other websites to yours and they’re really important for getting your site ranked on Google just like AI is making it way too easy for everyone to you know write articles for their own blogs the same is true for writing articles to put on other people’s blogs which is a really common way to get backlinks in the past you can just ask a Blog you know hey can I write something for you and exchange for the content they would put a link back to your website in the author bio.
A lot of blogs would say yes backlink achieved SEO win for you but now with so many people using Ai and trying to do the same thing it’s incredibly hard to get anyone to even respond to you let alone agree to it you’re going to waste more time trying to find one backlink opportunity than it would take to write 20 posts so even though backlinks are still needed to rank high in Google getting them is a lot harder than it used to be now I am not here to talk about AI I actually think it’s an amazing tool that no business can afford to ignore but it’s had lots of unintended SEO consequences that we really have to pay attention to so what’s the new way wave of SEO going to look like not just in 2024 but well into the future now a lot of people are going to be shocked by what I’m going to say next and some of them may even be scared off by it and that’s the exact reason why those of you who lean into this are going to see such huge results you’re willing to do what others aren’t so.
Stop trying to be found on Google and go for the next biggest search engine instead I’m talking about YouTube yep YouTube is the second largest search engine on the planet but it’s so much more than that remember my problem I had with sales that was because SEO is great for marketing but YouTube is marketing and sales rolled into one in other words YouTube fixed my problem once I dipped my toes into YouTube I started having two very different types of sales calls the ones with prospects who found me through Google we already know how those went and the ones who found me through YouTube now to say these calls were easier was an understatement they were more relaxed they took me much more seriously and most were pretty much pre-sold on me before the call even started in other words video accelerates the no like and Trust Factor like nothing else on the planet to the point where eventually As I Grew on YouTube people would literally just pay for my services right on my website with without me having to talk to them at all up front and it’s not just me think media did a study where they found that 42% of people said they would choose to work with someone on YouTube over someone who wasn’t now I know you’re thinking SEO is familiar and feels safe and YouTube feels like a completely different ball game well here are five unignorable reasons why ranking your business on YouTube is 10 times as good as ranking on Google first up people want to watch videos made by real humans with genuine personalities and experiences and as much as we’re talking about AI it isn’t shaking up video.
Search like it is over on Google Now sure AI companies are really trying to create lifelike videos but they’re not there yet not even close plus YouTube plans to make it clear when a video is AI generated it’s going to require a special label for that you know it’s way easier to pass off an article as human written than it is to been someone in AI video is a real person and here’s the thing even if YouTube gets flooded with AI videos our preference for real human connection.
Naturally gravitate toward authenticity so by keeping your videos genuine you’ll engage your audience much more effectively and you’re always going to outperform AI generated content next video search lets you double dip so we already know that YouTube is number two behind Google and search but if you create video over written content you get the chance to obviously rank in YouTube right but Google shows video results in searches over there too that’s because Google owns YouTube and they know that people generally prefer.
Videos over written content and it only makes sense to give the people what they want in fact 95% of people say that they would rather watch a video on a topic over reading about it not to mention the fact that video platforms like YouTube and even Tik Tok are quickly becoming even more popular than Google for younger Searchers and if Facebook and Instagram taught us anything whatever’s popular now with the young’s is going to trickle down and become popular with the older Generations soon enough.
Imagine every video you create as a dedicated salesperson for your business that you pay just one time and it keeps showing up attracting new clients day after day year after year unlike a blog post that might get buried under newer content on Google your YouTube videos have a much longer shelf life they’re like Evergreen Pathways funnelling potential clients deeper and deeper into your business how think about it when someone watches one of your videos YouTube’s recommendation engine helps them effortlessly flow.
One video to the next that creates a powerful binge session accelerating the no like and Trust cycle and that makes them much more likely to convert into clients now compare that to Google search where there’s no built-in way to bring Searchers back to your specific content the next reason to move to YouTube is SEO becomes a lot less complicated in traditional website SEO you’re dealing with a lot managing content clusters getting your keyword density just right writing metadata and making sure that your content is a certain length not to mention chasing back links which is a huge time suck that you can’t really even control you know you’re just at the mercy of other people either saying yes or more likely no but YouTube simplifies all of that when it comes to YouTube SEO all you really have to worry about is making good videos and including your keyword phrase in the title and a couple of times in the description that’s it you don’t have to stress over getting other sites to link back to yours that literally isn’t a thing with YouTube.
Videos and with YouTube search is just the beginning you know once your videos break through and YouTube start showing them to people on their homepage just because they know they’re the Right audience for it that’s when you grow even faster the next reason is most of your competitors even those who are beating you right now in traditional SEO aren’t going to switch over to YouTube it’s a whole different ball game and it scares them this is where you can leap ahead so think about it YouTube Incredibly powerful opportunity but it’s way less tapped by most businesses especially in service Industries you know if your competitors are shying away from creating video content that opens up a massive opportunity for you by embracing YouTube you can gain a significant Edge it’s not just about being found it’s about being seen and heard building a stronger connection with your audience so by doing what your competition won’t you’re not just catching up you’re positioning yourself to overtake them but not every video is a winner just there are a few things you need to nail if you want to track the biggest possible audience of people that you’d love to work with that’s why I’ll show you the secret hack to make sure that your videos are finding that audience and working their hardest so you can just make them send them out into YouTube and reap the benefits for years to come.
